Lessons Learned in Crisis Communications Management: Navigating the 2024 Kansas City Super Bowl Parade Mass Shooting

Sunday, October 19, 2025

12:30 PM - 1:30 PM MT

Location: Mile High Ballroom 4CD, Colorado Convention Center

After the Kansas City Chiefs won Super Bowl 58, an estimated one million fans gathered in downtown Kansas City for a celebratory parade. But this joyous occasion—attended by families and young children—was tragically interrupted by gunfire. In the aftermath of the mass shooting, 23 people were injured and one person was killed. This presentation will take the audience through the moments, hours, and days following the incident, highlighting the crisis communication and public information strategies employed by the KCPD Media Relations Team to keep the public well informed.

Submitter and Speaker(s)

Jacob Becchina

Sergeant
Kansas City Police Department
Kansas City, Missouri, United States

Speaker(s)

Salvador Del Cid

Senior Public Relations Specialist
Kansas City Police Department
Kansas City, Missouri, United States
AG

Alayna Gonzalez

Police Officer
Kansas City Police Department
Kansas City, Missouri, United States