From Posting to Placement: Promising Practices for Effective Marketing and Job Descriptions

Modernizing marketing strategies for open positions can be an effective way to combat police hiring challenges. This session will explore key elements of successful marketing strategies that will resonate with the next generation of candidates and reflect agency and community needs. Speakers will demonstrate how to leverage the IACP’s Career Center and Discover Policing website to broaden the visibility and reach of job postings and promote a positive image of the policing profession. The session will also highlight IACP’s Professional Services and resources on recruitment and personnel, which support police hiring efforts through model policies and resources, subject matter expertise, evidence-based research, and agency promotional assessments.