The Reel Deal: How to Hack the Algorithm and Grow Your Following with Authenticity

Want to grow your law enforcement agency’s social media presence and increase visibility? The Fairfax County Police Department (FCPD) has cracked the code—boosting its Instagram following by 90 percent in 2024 by focusing exclusively on Reels. By leveraging body-worn camera footage, trending content, and Instagram’s algorithm, FCPD has reached a broader audience, with nearly 80 percent of views coming from non-followers. This session will break down how law enforcement agencies can use short-form video to maximize reach while maintaining authenticity. Attendees will learn actionable strategies to expand their audience, increase engagement, and build trust with their communities—one reel at a time.