Why Investing in Your Public Information Officers and Strategic Communication Advisors will Lead to Greater Organizational and Community Successes

Many executives have lost their jobs due to crises—both internal and external—that can often be traced back to communication failures. Whether you represent a small, medium, or large agency, investing in a public information officer and strategic communications advisor is essential. Even in the smallest agencies, where a dedicated person may not be feasible due to budget constraints, assembling a team of individuals in ancillary roles can yield a significant return on investment. This presentation will examine how to properly staff a communications team, fund their training and development, and explore ways to connect them with regional, state, and national conferences and organizations. Communication is a paramount skill for the modern-day police executive.